8 Luxury Canadian Cannabis Brands To Know About As Legalization Arrives
From Forbes Magazine
Cannabis, culture and clothing collide at Burb, a soon-to-launch retail company with a 3,700 square-foot flagship in Port Coquitlam, British Columbia and additional locations planned to open throughout the province in the coming months (downtown Vancouver included). Fresh off an investment infusion from Harvest One with an e-commerce site launching in December, co-founder and CEO John Kaye cites his personal experience with the plant drives his brand, product and customer experience. He explains, “Our team uses cannabis, we’re all high functioning, educated adults with families and ambitions. We want to sell products we’re using ourselves and make high quality apparel that speaks to a new cannabis culture — sans rasta-pot-leaf and inspired by our own environment growing up and living in [Vancouver] BC. Creating a culture one can associate with and lifestyle one can be proud of is our main focus.”
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Brace yourselves: recreational legalization of marijuana in Canada is about to change everything for the North American cannabis industry. With Arcview Market Research estimating that the entire legal market will reach more than $20 billion by 2022, the luxury niche within is only going to grow along with it.